AD Campaign
This project explores the development of a conceptual advertising campaign for Colgate, centered on the idea that a confident smile reflects achievement, confidence, and self-expression. The campaign highlights the emotional value of a smile and positions it as a symbol of pride and personal accomplishment.
The visuals were created through a studio photoshoot, where the scene was carefully styled to capture an authentic moment of celebration. The concept emphasizes genuine expressions and human connection, reinforcing the campaign message: “Show off that smile you worked hard for.” The composition, lighting, and art direction were designed to keep the focus on the subject’s expression while maintaining a clean and impactful visual style.
To explore how the campaign could appear in real-world advertising environments, the visuals were developed into several marketing mockups, including outdoor billboard placements and digital display formats. These applications demonstrate how the concept could translate across different platforms while maintaining a consistent and recognizable visual identity.
Fashion Booklet – Gucci
This project explores the design of a fashion booklet for Gucci, focused on presenting the Gucci perfume collection through a clean and editorial visual style. The layout combines fashion photography, minimal typography, and structured composition to reflect the elegance and identity of the brand. The visuals were created through a studio photoshoot, where styling, lighting, and composition were carefully arranged to capture the mood and sophistication associated with Gucci fragrances.The final design was produced as a printed booklet and also presented through digital mockups, demonstrating how the publication would appear as a finished marketing and editorial piece.
Golf Club-Brochure
This project explores the design of a brochure for a conceptual golf club, created to present the club’s services, facilities, and membership information through a clean and structured layout. The design combines natural golf imagery, clear typography, and balanced composition to reflect the elegance and relaxing atmosphere associated with the sport. The brochure highlights key information such as golf lessons, training programs, membership benefits, and contact details, allowing potential members to easily understand the club’s offerings. The final design was developed as a print-ready brochure and presented through digital layouts to demonstrate how the publication would appear as a promotional marketing piece.
Book Cover Design
